A Journey from Love for Nature to Sustainable Living
inspired by soffi
It all began with a cat named Soffi,
who loved chewing on reed diffuser sticks. Concerned about the chemicals in commercial diffusers, the search for a natural and safe alternative led to the creation of Phére — a brand dedicated to offering natural, effective, and beautifully designed home fragrance solutions.
a vision for a future
Becoming a grandparent inspired a deeper reflection on the kind of world being left for future generations. This prompted a move away from disposable gadgets towards creating something meaningful and sustainable. Phére was born to bring the beauty of nature into urban spaces, offering products that endure and enrich.
crafted with purpose
Since its launch in 2021, Phére has combined natural elegance with sustainability.
Each product, crafted in collaboration with farmers, glass artisans, and designers, aims to enhance living spaces while supporting a more mindful and eco-friendly approach to home décor.